Category: Business by Design
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Trust Leaks™: Why Being Quick to Respond Isn’t Building Trust
Being responsive isn’t enough to build trust. Learn why responsibility — not speed — is what creates client confidence, retention,… Read More >
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Why Your Business Feels Busy but Still Unstable
Why many service businesses feel busy but unstable — and how invisible trust gaps quietly impact retention, referrals, and predictable… Read More >
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Trust Leaks: From Traction to Retention: Where Client Trust Quietly Breaks
Learn why retention problems are usually trust problems—and how small habits during the first 90 days quietly determine client confidence,… Read More >
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Trust Leaks: The Hidden Cost of Confusion in Your Business
Discover how small clarity gaps quietly erode trust in your business—and how clearer next steps, consistent messaging, and fewer choices… Read More >
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Trust Leaks: The 4 Hidden Experience Gaps That Cost You Clients (Before You Ever Know It)
Trust Leaks Ep 4 — Most trust doesn’t break at the surface. Learn the four hidden experience gaps that quietly… Read More >
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The Problem Isn’t Your Strategy — It’s What Happens After
Most business strategies don’t fail outright—they stall. Learn why decisions fall apart after they’re made and how hidden gaps slow… Read More >
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Trust Leaks™ Episode 3: The 4-Step Trust Leak Discovery Scan: Find the Cracks Before They Cost You
Run a simple 4-step Trust Leak Discovery Scan to uncover the small breakdowns that quietly erode trust before prospects ever… Read More >
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Trust Leaks™ Episode 2: The Delivery Gap — When Your Process Creates Mistrust
In Episode 2, Sandra breaks down another major leak that quietly hurts businesses: the Delivery Gap. Even when your product… Read More >
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Trust Leaks™ Episode 1: The False Promise Leak — How Overpromising Erodes Trust
Episode 1 digs into one of the most damaging—and common—Trust Leaks in business: the False Promise Leak. This happens when… Read More >
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Episode 0: Welcome to Trust Leaks — Why Small Issues Cost Big Money
Welcome to Trust Leaks™ — the show where we expose the small, hidden problems inside your business that quietly erode… Read More >
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How Small Businesses Can Support Each Other (Without Spending a Dollar)
Small business owners can lift each other up with simple actions that build visibility, trust, and resilience—no spending required. Small… Read More >
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Bridging the Gaps: Where Strategy Meets Systems (and Real Life)
Discover how The Martini Way’s founder, Sandra Martini, blends strategy, systems, and humanity into a business model built to last… Read More >
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How We Repurpose Everything (and Why You Should Too)
Learn how The Martini Way turns one idea into dozens of touchpoints — and how the upcoming Trust Leaks™ Podcast… Read More >
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Part 2: Designing a Subscription That Feels Personal (and Sells Itself)
Learn how to design a subscription that feels personal — with perceived value, rhythm, and alignment — so it sells… Read More >
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Part 1: The Subscription Shift: Stop Chasing, Start Compounding
Shift from chasing clients to compounding trust. Discover how Extreme Client Care™ turns repeat work into recurring revenue. Read More >
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Tiny Trust Habits That Compound — Part 2: Restoring Client Trust in a Noisy World
Small, consistent habits rebuild client trust — closing loops, transparent boundaries, and early delivery compound into long-term credibility. Read More >
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Tiny Trust Habits That Compound — Part 1: Rebuilding Self-Trust in a Trust Recession
In a world facing a “trust recession,” small acts of follow-through rebuild self-trust and strengthen the foundation for business credibility. Read More >
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Maker vs. Manager — Part 2: Making It Work — Designing a Week That Honors Both Roles
In Maker vs. Manager — Part 1, we explored the tension between Maker and Manager time — two very different… Read More >