Insights from the Trenches

Innovative yet practical tools, tips and resources derived from a voracious love of learning and over 20 years of working with clients around the world.

Business by Design, Marketing Strategy & Implementation, Productivity Hacks

How to Turn a Chat Into a Marketing Piece You Can Use Again and Again

You’ve most likely heard of the term "repurpose" or "repurposing" and, chances are, that term has been uttered in the… Read More >
Tools & Resources

Recommended Resource: To Host Your Own Teleseminar: The Tools You Need To Make It Happen Without Fear!

You know all the reasons why you should host a teleseminar, but do you know HOW? In this 60-minute teleseminar,… Read More >
Business by Design, Marketing Strategy & Implementation, Revenue & Profitability

6 Proven Strategies for When Clients Don’t Pay

You’re psyched! You just landed a new client who is going to keep you busy with projects. Life is good.… Read More >
Business by Design, Marketing Strategy & Implementation

5 Proven Strategies for Filling Your Marketing Funnel Part 2

This is the second of a two-part article on overfilling your marketing funnel and client pipeline. Last week we discussed… Read More >
Business by Design, Marketing Strategy & Implementation

5 Proven Strategies for Filling Your Marketing Funnel

This is the first of a two-part article on overfilling your marketing funnel and client pipeline. In order to insure… Read More >
Marketing Strategy & Implementation, Tools & Resources

Recommended Resource: Go Daddy

Almost every business needs a website these days. The type of website can vary from a simple, singe page to… Read More >
Business by Design, Extreme Client Care / Customer Experience, Marketing Strategy & Implementation

3 Reasons Your Prospects Aren’t Buying From You

You’ve worked for months to create the perfect ebook. It includes the answer to every possible question your audience could… Read More >
Business by Design, Marketing Strategy & Implementation

4 Unconventional Ways To Market Your Ezine

There are hundreds of ways to market your ezine. Some are good, some are expensive and many are both. We’ve… Read More >
Business by Design, Marketing Strategy & Implementation

7 Tips to Staying Motivated While Working From Home

You’re doing it. For years you’ve wanted to work from home and you are finally doing it. You are no… Read More >
Tools & Resources

Recommended Resource: “The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join The New Rich” by Timothy Ferriss

The nature of my business is to teach solopreneurs and small business owners how to design their businesses to support… Read More >
Business by Design, Marketing Strategy & Implementation

5 Strategies For Getting Clients Now

I received an email from a struggling business owner the other day. She’s good at what she does, but is… Read More >
Business by Design, Marketing Strategy & Implementation

5 Success Indicators to Knowing If You Have a Hobby or a Business

I’d like you to take a step back, look at your business as an outsider would and ask the question… Read More >
Business by Design, Extreme Client Care / Customer Experience, Marketing Strategy & Implementation

How to Stay in the Forefront of Your Customers’ Minds

Have you ever noticed that people get incredibly happy whenever you unexpectedly think of them or do something for them?… Read More >
Business by Design, Extreme Client Care / Customer Experience, Marketing Strategy & Implementation

How to Stay in the Forefront of Your Customers' Minds

Have you ever noticed that people get incredibly happy whenever you unexpectedly think of them or do something for them?… Read More >
Business by Design, Extreme Client Care / Customer Experience, Marketing Strategy & Implementation, Tools & Resources

Recommended Resource: Broadcasts and Autoresponders Training

Finally! A Step-by-Step Training Showing You EXACTLY How to Set Up and Send Out Broadcasts and Autoresponders From Your Shopping… Read More >
Business by Design, Marketing Strategy & Implementation

Which is Better – Direct Mail, Teleseminars or Webinars?

With every new technology, comes groups of users who immediately want to dispense with the old. Now that webinars are… Read More >
Business by Design, Marketing Strategy & Implementation

Do You Use The AAA Method?

While it’s true that I’m a firm advocate of using systems and processes as much as possible in your business,… Read More >
Business by Design, Extreme Client Care / Customer Experience, Marketing Strategy & Implementation

Are You Client Friendly?

There was a teleseminar I was interested in attending last week (promoted in a colleague’s e-newsletter) and so I dutifully… Read More >