Insights from the Trenches
Innovative yet practical tools, tips and resources derived from a voracious love of learning and over 20 years of working with clients around the world.
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Facebook Dimensions Guide for Page and Feed Images
Confused about what size images/graphics work with Facebook? Below is a great infographic from Techwyse, but for those who prefer… Read More >
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“The” Word and The #365 Project: Making 2015 Your Best Yet
Each year, for years, I’ve picked one word to focus the upcoming year around. The hub around which all else… Read More >
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Why Some Coaches are Succeeding While Many Others Struggle
With 2 weeks left in 2014, lots of business owners are in planning mode. Most of my client sessions have… Read More >
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How Extreme Client Care™ increases profits and sanity
We recently discussed the difference between good customer service and Extreme Client Care™ using a specific case study example. Responses… Read More >
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How Extreme Client Care Differs from Customer Service: A Case Study
You go to the store and, after looking a bit, purchase a new television set. You arrange delivery and set… Read More >
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5 Ways to Increase Conversions with a Business Refresh
Freshening things up. Moving things about. Repurposing and giving new life to things which have started to feel a bit… Read More >
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3 Keys to a Solid Engagement Strategy
Many businesses focus so much on acquiring new clients and customers – worried about SEO, updating websites, social media marketing… Read More >
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Google’s New Inbox App Redefines Email
Google rolled out a new email app, conveniently named “Inbox” last week. The reason? Now that many of us are… Read More >
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USP – An Example without Competition
While walking through Provincetown (known as “P-Town”, it’s the very tip of Cape Cod) this weekend, DH and I entered… Read More >
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Time Chunking: Backed by Science
Imagine walking up to two side-by-side booths at a festival and there are lines at both. You’re trying to decide… Read More >
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Charging what you’re worth doesn’t always make sense. . .here’s why
You hear it all the time: “Charge what you’re worth” or articles and programs selling “Charge what you’re worth and… Read More >
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Aweber and Others are Moving Against Some Email Addresses — Is Yours Included?
One of my Team Members spoke with Aweber this morning on behalf of a client. The client had signed up… Read More >
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3 Questions to Determine Business Success Longevity
In the early days of “virtual”, many established companies thought “no worries”, this virtual/digital stuff will go away or remain… Read More >
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![[Infographic & PDF] 7 Steps to Product Creation](https://themartiniway.com/wp-content/uploads/2014/08/HowToCreateProducts.jpg)
[Infographic & PDF] 7 Steps to Product Creation
First, let me dispel the myth that “products” are only for service-based industries like coaching, information marketers and self-help gurus.… Read More >
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It’s true, he can be offensive
Dan Kennedy, often known as “The Professor of Harsh Reality” is one of the most famous/infamous direct response marketers of… Read More >
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5 Steps to a Successful Summer Business Retreat
Do you spend so much time working in your business that you never work on your business and, as a… Read More >
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Why smart businesses offer PayPal
A client recently mentioned that she doesn’t like PayPal and wasn’t sure if she wanted to continue to offer it… Read More >
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4 Decisions Holding Your Business Success Hostage
As business owners and entrepreneurs, we’re a funny bunch. Quirky (in good ways of course) to be sure, often unemployable… Read More >