Category: Extreme Client Care / Customer Experience
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Strategy, Tactics and Why I’m not a Coach
Last Sunday I logged into my Gmail account to see they’d changed the inbox. Shortly after, I posted a note… Read More >
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Gmail’s new inbox makes it harder to reach your readers
It’s happened again. . .Google, in this case with its Gmail email reader, has changed things up and they’ve done… Read More >
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How to Create Products for Passive Revenue When You’re Already Super Busy
First, let me dispel the myth that “products” are only for service-based industries like coaching, information marketers and self-help… Read More >
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How to Create Products for Passive Revenue When You're Already Super Busy
First, let me dispel the myth that “products” are only for service-based industries like coaching, information marketers and self-help… Read More >
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5 ways to help your clients and readers share your content
When it comes to creating content, it can often feel like you’re sending stuff into a black hole. Does anyone… Read More >
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The Circles of Trust™: Where does your business land?
When choosing whether or not to invest in, or hire, you, your prospective clients are first determining whether or not… Read More >
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Creating a Giveaway, Launching a New Program, Product or Service? Some Great Examples to Inspire You
Every once in a while you come across strong offers that are strong not just because of their topic… Read More >
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It’s a disservice and it ticks me off
One of my biggest pet peeves is of so-called “marketing experts” who don’t practice anything near what they preach. You… Read More >
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Extreme Client Care / Customer Experience, Featured, Marketing Strategy & Implementation, Revenue & Profitability
Thanks for browsing, that’ll be $2 please
There’s been an interesting conversation happening in one of my Linked In groups: A bookstore owner is testing charging people… Read More >
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Two Great Resources for LinkedIn Users
I’ve been spending a lot more time over on LinkedIn lately and, if LinkedIn is part of your marketing strategy,… Read More >
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When Real Isn't
Recently I took a week to focus on my business. Before I kicked off this project/writing retreat in the Berkshires… Read More >
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How Word-of-Mouth, Customer Reviews Are Changing the Marketing World and Why Some Have It All Wrong
Lately I’ve seen several calls for “join my team” and usually in a “sales” or “cold calling” position. They have… Read More >
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The Day Coattails Turned Pink
Remember that old expression about riding into political office on the back of someone else’s coattails? When you think about… Read More >
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Opt-in Page Format Leaves Visitors Feeling Duped and How You Can Avoid It While Increasing Conversions
This morning, while on Facebook, I saw the following post and when I saw who posted it, I was interested… Read More >
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The $308 business retreat which created revenue of $4,991 in one week
Ever feel swamped — even the “good” swamped where you have several opportunities yet feel there’s no time to take… Read More >
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Client Success / News, Extreme Client Care / Customer Experience, Featured, Marketing Strategy & Implementation
What your clients need most, and won't ask for
There are so many things we think our clients want: more time more revenue more energy all for less effort… Read More >
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3 Entrepreneurs: A Modern Fable That’s All Too Real
Once upon a recent time, there were 3 women who left their jobs to become entrepreneurs seeking control of… Read More >