Category: Marketing Strategy & Implementation
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How to Create Products for Passive Revenue When You're Already Super Busy
First, let me dispel the myth that “products” are only for service-based industries like coaching, information marketers and self-help… Read More >
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5 ways to help your clients and readers share your content
When it comes to creating content, it can often feel like you’re sending stuff into a black hole. Does anyone… Read More >
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The Circles of Trust™: Where does your business land?
When choosing whether or not to invest in, or hire, you, your prospective clients are first determining whether or not… Read More >
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Creating a Giveaway, Launching a New Program, Product or Service? Some Great Examples to Inspire You
Every once in a while you come across strong offers that are strong not just because of their topic… Read More >
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It’s a disservice and it ticks me off
One of my biggest pet peeves is of so-called “marketing experts” who don’t practice anything near what they preach. You… Read More >
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Extreme Client Care / Customer Experience, Featured, Marketing Strategy & Implementation, Revenue & Profitability
Thanks for browsing, that’ll be $2 please
There’s been an interesting conversation happening in one of my Linked In groups: A bookstore owner is testing charging people… Read More >
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Two Great Resources for LinkedIn Users
I’ve been spending a lot more time over on LinkedIn lately and, if LinkedIn is part of your marketing strategy,… Read More >
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When Real Isn't
Recently I took a week to focus on my business. Before I kicked off this project/writing retreat in the Berkshires… Read More >
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How Word-of-Mouth, Customer Reviews Are Changing the Marketing World and Why Some Have It All Wrong
Lately I’ve seen several calls for “join my team” and usually in a “sales” or “cold calling” position. They have… Read More >
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The Day Coattails Turned Pink
Remember that old expression about riding into political office on the back of someone else’s coattails? When you think about… Read More >
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Opt-in Page Format Leaves Visitors Feeling Duped and How You Can Avoid It While Increasing Conversions
This morning, while on Facebook, I saw the following post and when I saw who posted it, I was interested… Read More >
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The $308 business retreat which created revenue of $4,991 in one week
Ever feel swamped — even the “good” swamped where you have several opportunities yet feel there’s no time to take… Read More >
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Client Success / News, Extreme Client Care / Customer Experience, Featured, Marketing Strategy & ImplementationWhat your clients need most, and won't ask for
There are so many things we think our clients want: more time more revenue more energy all for less effort… Read More >
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3 Entrepreneurs: A Modern Fable That’s All Too Real
Once upon a recent time, there were 3 women who left their jobs to become entrepreneurs seeking control of… Read More >
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18 Ways to Increase Your Visibility and Your Credibility — all with less work than you’re likely doing now
There’s so much we need to do in our businesses. You know it, you’ve heard it. What about doing more… Read More >
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3 Keys to a Profitable Business
Would you prefer to listen to this article? If so, please click here to listen. During a recent call, a… Read More >
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Why Your Prospects Aren’t Buying from You
You feel like you’re working hard in, and on, your business, yet the revenue just isn’t there. You’re not making… Read More >
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Do you know your unique difference?
This is a guest post from Shawn Driscoll. In an overcrowded marketplace, everyone is looking for a way to get… Read More >