Category: Marketing Strategy & Implementation
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Why Good or Great Customer Service Isn’t Enough
What’s the difference between good customer service, great customer service and Extreme Client Care™? It’s a question I’m often asked… Read More >
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7 Must-Haves for a Successful and Sustainable Business
Back in my Corporate and Federal Government days, I was all about excellence – reading all the latest business books… Read More >
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The Shopping Cart Price Increase — a reality check
The shopping cart (whether you use 1shoppingcart, kickstartcart, autowebbusiness, etc. — they’re all the same) has announced a price increase… Read More >
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It’s time to stop apologizing
While catching up on emails during a recent business trip, I noticed a new trend appearing: Every few emails showed… Read More >
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Extreme Client Care: A tale of two hotels
Over the past 6 days, I’ve been in 5 cities and two hotels. It was interesting. . .either of the… Read More >
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Business Observations, Lessons and Opportunities
It’s been an interesting week. . .it seems there are lessons and opportunities everywhere I look. Here are a few… Read More >
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Option Overload: Does your business support or overwhelm clients?
Everywhere we turn, someone (or some company) wants our attention: •Radio, television, email, direct mail, billboards •Children, partners, friends, colleagues… Read More >
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Have you heard about the Monopoly Game
There’s a trend I’ve been noticing everywhere lately – and I mean everywhere. People want things easier. No work, no… Read More >
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What NOT to do in business
One of the best ways to set up your business is to notice what you like and don’t like in… Read More >
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“Commitment” or “To Do” and the Difference Between Them
When creating your “action list”, “success list”, “to do list” – whatever you happen to call it – do you… Read More >
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An easy way to get the word out about your business
While out an about picking up some last minute items for Easter dinner, the owner of a boutique bakery came… Read More >
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“Personalized” cards
When sending “thank you” or “connection” cards to clients, colleagues and vendors, I prefer to use cards with personality, something… Read More >
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Are you a proactive or reactive coach or consultant?
If you’re a coach or consultant, as I am, there are two ways to manage your business: proactively and reactively.… Read More >
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Innovation lessons from the post office
You’re a business owner. Whether you serve consumers or other businesses, you may wish to send a direct mail campaign… Read More >
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Quick way to blow a first impression
We all hear — and goodness I’ve said — that “Good is good enough” and that’s often the case. After… Read More >
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Why the soap isn’t cleaning up…and what it could mean for your business
While out and about yesterday, I stopped in a local drycleaner which also sells locally-made soap. I picked up a… Read More >
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Lessons learned from a Magic Bullet
Have you ever heard of a Magic Bullet? They’re awesome little blender/chopper things and I can’t imagine life without mine… Read More >