Insights from the Trenches
Innovative yet practical tools, tips and resources derived from a voracious love of learning and over 20 years of working with clients around the world.
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5 Ways to Manage Your “To Do” List So It Doesn’t Manage You
We often talk about getting more done and increasing productivity, but what about managing your “To Do” list from the… Read More >
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5 Ways to Maximize Amazon – with or without a book
Amazon. . .known as the “search engine for buyers”. Are you maximizing it for your business? I know, I know.… Read More >
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Google Algorithm Update Coming April 21st – Will you be affected?
Google’s doing another update and this one could affect you no matter your industry or marketing practices. Starting April 21st,… Read More >
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Client Success / News, Extreme Client Care / Customer Experience, Marketing Strategy & ImplementationCustomer Loyalty Month: 5 Ways to Show Your Clients the Same Loyalty They Show You
We used to be Comcast/Infinity customers (note the “used to”). That all changed one day when we saw a commercial… Read More >
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1ShoppingCart Issue Resulting in Less Subscribers for You
If you use any version of 1ShoppingCart (including all the private labels), check your total contact list numbers. Last week… Read More >
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Sales Funnels: The Missing Key Ingredient
“Sales Funnels” or “Funnels” are an important part of any successful-for-the-long-term, leveraged business. McDonald’s “Want fries with that?” is one… Read More >
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Extreme Client Care / Customer Experience, Leverage & Continuity, Marketing Strategy & ImplementationSales Funnel: Breakdown of Consistent 84% Profit Strategy
Today I wanted to show you an Escalator™ (like a “sales funnel” except more wholistic in that it includes Extreme… Read More >
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Biggest Mistake in Using Virtual Assistants
Everywhere you turn, online-based business owners are told to “get help”, “delegate” or “hire a VA (virtual assistant)”. First, I… Read More >
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6 Ways to Reduce Shopping Cart Abandonment
You do all the work to build a community, not only on social media, but also: A database people have… Read More >
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Why people invest with some businesses and not others
The Question…Ultimately, why do people invest with some online businesses and not others? Posed to me via a Virtual Day… Read More >
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3 Steps to Compelling Content
You see a post on Twitter and it makes you curious. You pop over to the website and see branding… Read More >
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7 Step Goal Setting Process + 3 Ways to Ensure They’re Achieved
So many of us create goals, resolutions and more at the beginning of the year. Some of us choose themes… Read More >
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Facebook Dimensions Guide for Page and Feed Images
Confused about what size images/graphics work with Facebook? Below is a great infographic from Techwyse, but for those who prefer… Read More >
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“The” Word and The #365 Project: Making 2015 Your Best Yet
Each year, for years, I’ve picked one word to focus the upcoming year around. The hub around which all else… Read More >
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Why Some Coaches are Succeeding While Many Others Struggle
With 2 weeks left in 2014, lots of business owners are in planning mode. Most of my client sessions have… Read More >
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How Extreme Client Care™ increases profits and sanity
We recently discussed the difference between good customer service and Extreme Client Care™ using a specific case study example. Responses… Read More >
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How Extreme Client Care Differs from Customer Service: A Case Study
You go to the store and, after looking a bit, purchase a new television set. You arrange delivery and set… Read More >
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5 Ways to Increase Conversions with a Business Refresh
Freshening things up. Moving things about. Repurposing and giving new life to things which have started to feel a bit… Read More >