Insights from the Trenches
Innovative yet practical tools, tips and resources derived from a voracious love of learning and over 20 years of working with clients around the world.
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What It Takes to Deliver the Optimal Client Experience through Extreme Client Care™
At the end of the day what makes our businesses unique is that we’re running them. We create – whether… Read More >
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Retargeting: The Pros and Cons
Everywhere I go online, I’m being bombarded by ads from a “big name coach”. It feels as if I’m being… Read More >
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The Intersection of Diets, Gardens & Business — and How to Harness the Power of One Simple Concept
Visiting different farmers’ markets and hanging out in my own garden this past weekend, something “clicked” for me. While growing… Read More >
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Strategy, Tactics and Why I’m not a Coach
Last Sunday I logged into my Gmail account to see they’d changed the inbox. Shortly after, I posted a note… Read More >
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Gmail’s new inbox makes it harder to reach your readers
It’s happened again. . .Google, in this case with its Gmail email reader, has changed things up and they’ve done… Read More >
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How to Create Products for Passive Revenue When You’re Already Super Busy
First, let me dispel the myth that “products” are only for service-based industries like coaching, information marketers and self-help… Read More >
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How to Create Products for Passive Revenue When You're Already Super Busy
First, let me dispel the myth that “products” are only for service-based industries like coaching, information marketers and self-help… Read More >
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5 ways to help your clients and readers share your content
When it comes to creating content, it can often feel like you’re sending stuff into a black hole. Does anyone… Read More >
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The Circles of Trust™: Where does your business land?
When choosing whether or not to invest in, or hire, you, your prospective clients are first determining whether or not… Read More >
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Creating a Giveaway, Launching a New Program, Product or Service? Some Great Examples to Inspire You
Every once in a while you come across strong offers that are strong not just because of their topic… Read More >
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It’s a disservice and it ticks me off
One of my biggest pet peeves is of so-called “marketing experts” who don’t practice anything near what they preach. You… Read More >
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Extreme Client Care / Customer Experience, Featured, Marketing Strategy & Implementation, Revenue & Profitability
Thanks for browsing, that’ll be $2 please
There’s been an interesting conversation happening in one of my Linked In groups: A bookstore owner is testing charging people… Read More >
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Two Great Resources for LinkedIn Users
I’ve been spending a lot more time over on LinkedIn lately and, if LinkedIn is part of your marketing strategy,… Read More >
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When Real Isn't
Recently I took a week to focus on my business. Before I kicked off this project/writing retreat in the Berkshires… Read More >
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How Word-of-Mouth, Customer Reviews Are Changing the Marketing World and Why Some Have It All Wrong
Lately I’ve seen several calls for “join my team” and usually in a “sales” or “cold calling” position. They have… Read More >
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The Day Coattails Turned Pink
Remember that old expression about riding into political office on the back of someone else’s coattails? When you think about… Read More >
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Opt-in Page Format Leaves Visitors Feeling Duped and How You Can Avoid It While Increasing Conversions
This morning, while on Facebook, I saw the following post and when I saw who posted it, I was interested… Read More >