Insights from the Trenches
Innovative yet practical tools, tips and resources derived from a voracious love of learning and over 20 years of working with clients around the world.
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Conversions What do they mean and why do they matter?
Click here to listen… We hear all the time that we need to “increase our conversions” or “get our numbers… Read More >
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I should grow my business “geometrically”?
I'd written a #SmarTini tip for Twitter and Facebook the other day stating that we should grow our businesses "geometrically".… Read More >
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Sometimes it pays to just “go away”
I've been traveling a lot more than usual this year — to conferences, for business retreats, scouting locations for my next… Read More >
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Marketing Mess — Making Clients Do The Work
I don’t know about you, but I love to have fresh flowers on my desk and around my house. In… Read More >
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Credibility GONE – Are you risking yours by doing this?
Click here to listen… Imagine your excitement: You just gave up your credit card info and plunked down money on… Read More >
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Confusion over CAN-SPAM law
I've noticed a bit of confusion about the CAN-SPAM law after my Marketing Mess: 16 out of 21 business owners… Read More >
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Marketing Mess: 16 out of 21 business owners are guilty
It's no secret that I like to send cards to clients and colleagues on their birthdays — I'm known at… Read More >
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Paint & Makeup are doing it — are you?
While watching a bit of tv this weekend, I noticed that everyone's jumping on the "do once, get maximum results"… Read More >
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Are you making these 6 marketing mistakes?
Click here to listen… Many business owners, especially online, preach about “marketing with integrity” and “marketing authentically” and then immediately… Read More >
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[SmarTiniTip] Is Your Writing Doing MINIMUM Triple Duty?
When it comes to the online marketing of your business, one of the best things you can do is write… Read More >
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What happens when you fail to track
For the past month I've been involved in a 30 day blogging challenge hosted by Connie Ragen Green and have… Read More >
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Twitter Suspension of Accounts — Were You Prepared?
Twitter was all a tweeting with the unexpected suspension of thousands of accounts yesterday — it was a human error… Read More >
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Marketing Mess of the Week: “Soft Selling”
I recently ordered a book from Amazon and the authors signed me up for their newsletter (nowhere on the page… Read More >
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2 FREE Visibility Tools for Your Business
It's almost impossible trying to keep up with everything you should know in your business, let alone all the places… Read More >
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Do you fully embrace your freedom to. . .
During this week of Independence holidays in the US and Canada, I have to wonder. . . Do you fully… Read More >
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Gmail and Your HTML Newsletter
I wanted to make you aware of a recent problem with Google's gmail accounts. Take a look at the snapshot… Read More >
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Does your business need a reality check?
Click here to listen… During a consultation last week, I was speaking with a 5-figure business owner who wanted to… Read More >
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Where do you go from here?
Click here to listen… Just yesterday I was talking with a new client who’s invested thousands of dollars on programs,… Read More >