Category: Business by Design
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Selling and Extreme Client Care Lessons from 4 Authors
Recently, while reading up on the trends of book sales – electronic, paperback and hardcopy – it occurred to me… Read More >
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Where templates go awry
A couple of weeks ago I received an email about a webinar replay. The note’s subject line and first paragraph… Read More >
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No Man is an Island
We all need support. From someone to celebrate with when things are amazing to someone to vent with when things… Read More >
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Why so many businesses fail
A colleague and I recently got into the discussion of why so many businesses fail. There are several reasons of… Read More >
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AmazonSmile = Helping you contribute to your favorite non-profit/charity
Amazon’s launched a new initiative: AmazonSmile as a way to give 0.5% of your eligible purchases to your favorite charity… Read More >
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Escalator Marketing: The What and How
A recent article describing 3 types of marketing left out a big one – Escalator Marketing™, and I thank Maryann,… Read More >
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Booklets and Beyond – Making More Money Today Online and Offline
The following is a guest post from Paulette Ensign. Almost every week people ask my long-time colleague Paulette Ensign if… Read More >
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3 Types of Marketing: Which 1, or 2, best describes your business
A recent topic of conversation at a retreat I held in Martha’s Vineyard, and one I thought you would enjoy,… Read More >
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He Tore Apart My Website Home Page
Recently I learned that the top of my website home page was reviewed on video by one of the big… Read More >
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Business or Project Failing? What To Do
One of the characters in Michael Grant’s Line of Duty novel states: “A guy I fish with once told me… Read More >
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#1 Way to Increase Your Profits
Typically the phrase “increase your profits” is immediately followed by “lowering your expenses” or “cutting back”. Not today. In my… Read More >
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Facebook Movie: What does yours say to your prospective clients?
In celebration of Facebook’s 10th Anniversary, it gave users the ability to click a link and create a one-minute video… Read More >
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How to Make Behavioral Congruence Work For, Not Against, You
“Behavioral Congruence”. While it sounds like one of those $5.00 phrases for “walk your talk”, it actually goes deeper. So… Read More >
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15 Minutes a Day to Change Your Business
Scott Turow wrote Presumed Innocent during his 30-minute commute on the train each morning. I spend 15-minutes handwriting cards (no… Read More >
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What a Burger Joint Can Teach You About Business
Some weeks are just full of learning opportunities and this is one of them! For me personally, while stuck on… Read More >
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New Payment Plan Timeline: Extreme Client Care Fail or Marketing Genius?
You’re considering investing in a program. You watch a video and read through the sales page. You get down to… Read More >
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Business by Design, Extreme Client Care / Customer Experience, Featured, Marketing Strategy & Implementation
Amazon: The Ultimate in Extreme Client Care or…?
Amazon is looking to ship products you haven’t yet ordered. The Wall Street Journal reported that Amazon received a patent… Read More >
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How to Help Improve Your Mindset
So many talk about mindset and the importance of maintaining a good, positive mindset in order to attract the things… Read More >