Category: Extreme Client Care / Customer Experience
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The Fine Line Between Inspiration and Imitation
Several months ago, I saw an ezine which looked very similar to mine – same format, same dots, etc. I… Read More >
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Entrepreneur’s Math: When 95 = 56, or rather 11
Chances are, you've heard the saying that "money loves speed". I've altered it slightly for me to "success loves speed",… Read More >
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5 Instant Ways to Gain Leverage in Your Business
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Getting Things Done – the Right Things – in a Crazy Unrelenting World
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Small Business Retreats: The 1st Step to Getting Off The Revenue Roller Coaster
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Guru Bashing: So Whose Responsibility Is It Anyway?
Off and on over the past year, a new trend has appeared: Guru Bashing. I've sat back, agreed with some… Read More >
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Making the Tough Decisions in Your Business
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Your Program’s Sold Out — Now What?
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7 Reasons Blueprints Don’t Work
Every time you turn around these days, someone's trying to sell you a blueprint: blueprints for marketing blueprints for social… Read More >
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Are you selling *hope*?
If you follow me on Facebook or Twitter, chances are you know my beloved BlackBerry died last week — I… Read More >
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Launch-based or Sustainable — Which Type of Business Do You Have?
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3 Ways to Ensure Your Business is Busy — No Matter The Economy or Season
It’s summer. . .a time of school vacations; hazy, hot and humid weather; and, according to some, the slowest business… Read More >
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What happens on the other side of your door?
The other day, I shared a post about the first tenet of Escalator Marketing(tm): Having ONE door to your business,… Read More >
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The Door To Your Business
When prospective clients "walk up to your business", what do they find? This under-2-minute video shows you why it's important… Read More >
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Can Freedom Really Be This Simple?
Have you ever put something in the oven, only to get distracted and end up overcooking it? I used to… Read More >
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5 Reasons Most Small Businesses Fail
Reality: According to the SBA, 63% of all small businesses fail in the first 5 years. OUCH! It sounds harsh,… Read More >
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When Clarity Costs. . .
We all want clarity — clarity of purpose, clarity of knowing who we are, clarity around the offers we make… Read More >
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3 Ways To Alienate Your Peeps a.k.a. “How NOT to Market”
As I put the final touches on my Escalator Marketing(tm) report and what it means to businesses of all industries… Read More >