Category: Client Success / News
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Why Some Coaches are Succeeding While Many Others Struggle
With 2 weeks left in 2014, lots of business owners are in planning mode. Most of my client sessions have… Read More >
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How Extreme Client Care™ increases profits and sanity
We recently discussed the difference between good customer service and Extreme Client Care™ using a specific case study example. Responses… Read More >
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How Extreme Client Care Differs from Customer Service: A Case Study
You go to the store and, after looking a bit, purchase a new television set. You arrange delivery and set… Read More >
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5 Ways to Increase Conversions with a Business Refresh
Freshening things up. Moving things about. Repurposing and giving new life to things which have started to feel a bit… Read More >
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3 Keys to a Solid Engagement Strategy
Many businesses focus so much on acquiring new clients and customers – worried about SEO, updating websites, social media marketing… Read More >
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Google’s New Inbox App Redefines Email
Google rolled out a new email app, conveniently named “Inbox” last week. The reason? Now that many of us are… Read More >
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USP – An Example without Competition
While walking through Provincetown (known as “P-Town”, it’s the very tip of Cape Cod) this weekend, DH and I entered… Read More >
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Time Chunking: Backed by Science
Imagine walking up to two side-by-side booths at a festival and there are lines at both. You’re trying to decide… Read More >
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Charging what you’re worth doesn’t always make sense. . .here’s why
You hear it all the time: “Charge what you’re worth” or articles and programs selling “Charge what you’re worth and… Read More >
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Aweber and Others are Moving Against Some Email Addresses — Is Yours Included?
One of my Team Members spoke with Aweber this morning on behalf of a client. The client had signed up… Read More >
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3 Questions to Determine Business Success Longevity
In the early days of “virtual”, many established companies thought “no worries”, this virtual/digital stuff will go away or remain… Read More >
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![[Infographic & PDF] 7 Steps to Product Creation](https://themartiniway.com/wp-content/uploads/2014/08/HowToCreateProducts.jpg)
[Infographic & PDF] 7 Steps to Product Creation
First, let me dispel the myth that “products” are only for service-based industries like coaching, information marketers and self-help gurus.… Read More >
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It’s true, he can be offensive
Dan Kennedy, often known as “The Professor of Harsh Reality” is one of the most famous/infamous direct response marketers of… Read More >
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5 Steps to a Successful Summer Business Retreat
Do you spend so much time working in your business that you never work on your business and, as a… Read More >
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Why smart businesses offer PayPal
A client recently mentioned that she doesn’t like PayPal and wasn’t sure if she wanted to continue to offer it… Read More >
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4 Decisions Holding Your Business Success Hostage
As business owners and entrepreneurs, we’re a funny bunch. Quirky (in good ways of course) to be sure, often unemployable… Read More >
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McDonald’s gets it wrong while Market Basket gets it right
Same day, minutes apart, two completely different experiences at McDonald’s and Market Basket (a Northeastern United States grocery store chain)… Read More >
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![[Checklist] 5 Things to Consider Before Your Next Sale](https://themartiniway.com/wp-content/uploads/2014/07/customerservice.jpg)
[Checklist] 5 Things to Consider Before Your Next Sale
Last issue, we discussed 2 ways your sales can go bad quick and started by sharing Jane’s experience of a… Read More >