Category: Marketing Strategy & Implementation
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It’s true, he can be offensive
Dan Kennedy, often known as “The Professor of Harsh Reality” is one of the most famous/infamous direct response marketers of… Read More >
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5 Steps to a Successful Summer Business Retreat
Do you spend so much time working in your business that you never work on your business and, as a… Read More >
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Why smart businesses offer PayPal
A client recently mentioned that she doesn’t like PayPal and wasn’t sure if she wanted to continue to offer it… Read More >
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4 Decisions Holding Your Business Success Hostage
As business owners and entrepreneurs, we’re a funny bunch. Quirky (in good ways of course) to be sure, often unemployable… Read More >
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McDonald’s gets it wrong while Market Basket gets it right
Same day, minutes apart, two completely different experiences at McDonald’s and Market Basket (a Northeastern United States grocery store chain)… Read More >
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![[Checklist] 5 Things to Consider Before Your Next Sale](https://themartiniway.com/wp-content/uploads/2014/07/customerservice.jpg)
[Checklist] 5 Things to Consider Before Your Next Sale
Last issue, we discussed 2 ways your sales can go bad quick and started by sharing Jane’s experience of a… Read More >
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2 Ways Your Sales Can Go Bad Quick
“Jane” called recently to ask if I could help figure out what happened in her business. She sent over some… Read More >
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Give Me a Reason. . .ANY Reason
Back in the 1970s, a classic study by Ellen Langer and colleagues showed that people using a photocopier were just… Read More >
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It just takes a little initiative
It’s Independence Day here in the US, it always amazes me how much a community can do, and how quickly… Read More >
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7 Step Process to Get & Keep Your Business On Track
Another quarter’s “in the books”! Rather than ask how you feel about it (“GREAT!” I hope!), I thought I’d share… Read More >
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Why You Aren’t Getting More Done
This month’s Get It Done Right Community print newsletter has an article on The Path to Productivity. A second article… Read More >
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The impact conversation
So often we’re asked, particularly in the coaching and healing industries, how our businesses impact the world. About our movements.… Read More >
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The cure for entrepreneurial burnout
WOW! Last week’s article on burnout inspired more responses than I imagined. . .with most of them starting with “How… Read More >
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Symptoms of Entrepreneurial Burnout
How do you know you’re burned out? Is it: • Avoiding something you know you need to do? • Cringing… Read More >
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My Most Valued 3 Tools + 1 Concept
A question I’m asked often is “What tools do I need to be successful?” and while I can’t answer that… Read More >
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“7 Keys to Getting Known for Something Uniquely Your Own” by Shawn Driscoll
Getting known for something uniquely your own doesn’t mean you have to invent some totally amazing, never-been-thought-of-before idea or product.… Read More >
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#1 Reason You May Be Struggling with Certain Things in Your Business
If you follow me on social media, you know that DH (Darling Hubby) and I adopted two 7-month-old shepherd puppies… Read More >
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Selling and Extreme Client Care Lessons from 4 Authors
Recently, while reading up on the trends of book sales – electronic, paperback and hardcopy – it occurred to me… Read More >