Category: Uncategorized

Featured, Productivity Hacks

Google’s New Inbox App Redefines Email

Google rolled out a new email app, conveniently named “Inbox” last week. The reason? Now that many of us are… Read More >
Marketing Strategy & Implementation

USP – An Example without Competition

While walking through Provincetown (known as “P-Town”, it’s the very tip of Cape Cod) this weekend, DH and I entered… Read More >
Marketing Strategy & Implementation

Time Chunking: Backed by Science

Imagine walking up to two side-by-side booths at a festival and there are lines at both. You’re trying to decide… Read More >
Business by Design, Extreme Client Care / Customer Experience, Marketing Strategy & Implementation

Charging what you’re worth doesn’t always make sense. . .here’s why

You hear it all the time: “Charge what you’re worth” or articles and programs selling “Charge what you’re worth and… Read More >
Marketing Strategy & Implementation, Tools & Resources

Aweber and Others are Moving Against Some Email Addresses — Is Yours Included?

One of my Team Members spoke with Aweber this morning on behalf of a client. The client had signed up… Read More >
Business by Design, Marketing Strategy & Implementation

3 Questions to Determine Business Success Longevity

In the early days of “virtual”, many established companies thought “no worries”, this virtual/digital stuff will go away or remain… Read More >
Marketing Strategy & Implementation

[Infographic & PDF] 7 Steps to Product Creation

First, let me dispel the myth that “products” are only for service-based industries like coaching, information marketers and self-help gurus.… Read More >
Marketing Strategy & Implementation

It’s true, he can be offensive

Dan Kennedy, often known as “The Professor of Harsh Reality” is one of the most famous/infamous direct response marketers of… Read More >
Marketing Strategy & Implementation, TMW News, Tools & Resources

5 Steps to a Successful Summer Business Retreat

Do you spend so much time working in your business that you never work on your business and, as a… Read More >
Business by Design, Revenue & Profitability

Why smart businesses offer PayPal

A client recently mentioned that she doesn’t like PayPal and wasn’t sure if she wanted to continue to offer it… Read More >
Marketing Strategy & Implementation

4 Decisions Holding Your Business Success Hostage

As business owners and entrepreneurs, we’re a funny bunch. Quirky (in good ways of course) to be sure, often unemployable… Read More >
Marketing Strategy & Implementation

McDonald’s gets it wrong while Market Basket gets it right

Same day, minutes apart, two completely different experiences at McDonald’s and Market Basket (a Northeastern United States grocery store chain)… Read More >
Marketing Strategy & Implementation

[Checklist] 5 Things to Consider Before Your Next Sale

Last issue, we discussed 2 ways your sales can go bad quick and started by sharing Jane’s experience of a… Read More >
Marketing Strategy & Implementation

2 Ways Your Sales Can Go Bad Quick

“Jane” called recently to ask if I could help figure out what happened in her business. She sent over some… Read More >
Marketing Strategy & Implementation

Give Me a Reason. . .ANY Reason

Back in the 1970s, a classic study by Ellen Langer and colleagues showed that people using a photocopier were just… Read More >
Marketing Strategy & Implementation, TMW News

It just takes a little initiative

It’s Independence Day here in the US, it always amazes me how much a community can do, and how quickly… Read More >
Business by Design, Marketing Strategy & Implementation, Productivity Hacks

7 Step Process to Get & Keep Your Business On Track

Another quarter’s “in the books”! Rather than ask how you feel about it (“GREAT!” I hope!), I thought I’d share… Read More >
Marketing Strategy & Implementation, Productivity Hacks

Why You Aren’t Getting More Done

This month’s Get It Done Right Community print newsletter has an article on The Path to Productivity. A second article… Read More >