Category: Marketing Strategy & Implementation
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5 Ways to Maximize Amazon – with or without a book
Amazon. . .known as the “search engine for buyers”. Are you maximizing it for your business? I know, I know.… Read More >
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Google Algorithm Update Coming April 21st – Will you be affected?
Google’s doing another update and this one could affect you no matter your industry or marketing practices. Starting April 21st,… Read More >
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Client Success / News, Extreme Client Care / Customer Experience, Marketing Strategy & ImplementationCustomer Loyalty Month: 5 Ways to Show Your Clients the Same Loyalty They Show You
We used to be Comcast/Infinity customers (note the “used to”). That all changed one day when we saw a commercial… Read More >
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1ShoppingCart Issue Resulting in Less Subscribers for You
If you use any version of 1ShoppingCart (including all the private labels), check your total contact list numbers. Last week… Read More >
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Sales Funnels: The Missing Key Ingredient
“Sales Funnels” or “Funnels” are an important part of any successful-for-the-long-term, leveraged business. McDonald’s “Want fries with that?” is one… Read More >
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Extreme Client Care / Customer Experience, Leverage & Continuity, Marketing Strategy & ImplementationSales Funnel: Breakdown of Consistent 84% Profit Strategy
Today I wanted to show you an Escalator™ (like a “sales funnel” except more wholistic in that it includes Extreme… Read More >
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Biggest Mistake in Using Virtual Assistants
Everywhere you turn, online-based business owners are told to “get help”, “delegate” or “hire a VA (virtual assistant)”. First, I… Read More >
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6 Ways to Reduce Shopping Cart Abandonment
You do all the work to build a community, not only on social media, but also: A database people have… Read More >
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Why people invest with some businesses and not others
The Question…Ultimately, why do people invest with some online businesses and not others? Posed to me via a Virtual Day… Read More >
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3 Steps to Compelling Content
You see a post on Twitter and it makes you curious. You pop over to the website and see branding… Read More >
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7 Step Goal Setting Process + 3 Ways to Ensure They’re Achieved
So many of us create goals, resolutions and more at the beginning of the year. Some of us choose themes… Read More >
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Facebook Dimensions Guide for Page and Feed Images
Confused about what size images/graphics work with Facebook? Below is a great infographic from Techwyse, but for those who prefer… Read More >
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“The” Word and The #365 Project: Making 2015 Your Best Yet
Each year, for years, I’ve picked one word to focus the upcoming year around. The hub around which all else… Read More >
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Why Some Coaches are Succeeding While Many Others Struggle
With 2 weeks left in 2014, lots of business owners are in planning mode. Most of my client sessions have… Read More >
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How Extreme Client Care™ increases profits and sanity
We recently discussed the difference between good customer service and Extreme Client Care™ using a specific case study example. Responses… Read More >
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How Extreme Client Care Differs from Customer Service: A Case Study
You go to the store and, after looking a bit, purchase a new television set. You arrange delivery and set… Read More >
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5 Ways to Increase Conversions with a Business Refresh
Freshening things up. Moving things about. Repurposing and giving new life to things which have started to feel a bit… Read More >
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3 Keys to a Solid Engagement Strategy
Many businesses focus so much on acquiring new clients and customers – worried about SEO, updating websites, social media marketing… Read More >