Category: Marketing Strategy & Implementation
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Google’s New Inbox App Redefines Email
Google rolled out a new email app, conveniently named “Inbox” last week. The reason? Now that many of us are… Read More >
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USP – An Example without Competition
While walking through Provincetown (known as “P-Town”, it’s the very tip of Cape Cod) this weekend, DH and I entered… Read More >
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Time Chunking: Backed by Science
Imagine walking up to two side-by-side booths at a festival and there are lines at both. You’re trying to decide… Read More >
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Charging what you’re worth doesn’t always make sense. . .here’s why
You hear it all the time: “Charge what you’re worth” or articles and programs selling “Charge what you’re worth and… Read More >
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Aweber and Others are Moving Against Some Email Addresses — Is Yours Included?
One of my Team Members spoke with Aweber this morning on behalf of a client. The client had signed up… Read More >
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3 Questions to Determine Business Success Longevity
In the early days of “virtual”, many established companies thought “no worries”, this virtual/digital stuff will go away or remain… Read More >
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![[Infographic & PDF] 7 Steps to Product Creation](https://themartiniway.com/wp-content/uploads/2014/08/HowToCreateProducts.jpg)
[Infographic & PDF] 7 Steps to Product Creation
First, let me dispel the myth that “products” are only for service-based industries like coaching, information marketers and self-help gurus.… Read More >
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It’s true, he can be offensive
Dan Kennedy, often known as “The Professor of Harsh Reality” is one of the most famous/infamous direct response marketers of… Read More >
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5 Steps to a Successful Summer Business Retreat
Do you spend so much time working in your business that you never work on your business and, as a… Read More >
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Why smart businesses offer PayPal
A client recently mentioned that she doesn’t like PayPal and wasn’t sure if she wanted to continue to offer it… Read More >
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4 Decisions Holding Your Business Success Hostage
As business owners and entrepreneurs, we’re a funny bunch. Quirky (in good ways of course) to be sure, often unemployable… Read More >
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McDonald’s gets it wrong while Market Basket gets it right
Same day, minutes apart, two completely different experiences at McDonald’s and Market Basket (a Northeastern United States grocery store chain)… Read More >
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![[Checklist] 5 Things to Consider Before Your Next Sale](https://themartiniway.com/wp-content/uploads/2014/07/customerservice.jpg)
[Checklist] 5 Things to Consider Before Your Next Sale
Last issue, we discussed 2 ways your sales can go bad quick and started by sharing Jane’s experience of a… Read More >
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2 Ways Your Sales Can Go Bad Quick
“Jane” called recently to ask if I could help figure out what happened in her business. She sent over some… Read More >
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Give Me a Reason. . .ANY Reason
Back in the 1970s, a classic study by Ellen Langer and colleagues showed that people using a photocopier were just… Read More >
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It just takes a little initiative
It’s Independence Day here in the US, it always amazes me how much a community can do, and how quickly… Read More >
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7 Step Process to Get & Keep Your Business On Track
Another quarter’s “in the books”! Rather than ask how you feel about it (“GREAT!” I hope!), I thought I’d share… Read More >
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Why You Aren’t Getting More Done
This month’s Get It Done Right Community print newsletter has an article on The Path to Productivity. A second article… Read More >