Connecting with Your Clients so They WANT to Hear AND Buy from You
You’re putting out your community connections – emails, audios, videos, programs, what-have-you – and your open rates are dropping. Have you considered that your community isn’t looking forward to hearing... Read More
Case Study: Client Retention and Reactivation
"It's too expensive." "I don't have time." "I don't know where to start." 3 reasons I often hear for why business owners don't incorporate more Extreme Client Care™ into their... Read More
Social Media, Value and Opting In
Social media can be more than a time suck, it can also be a smart business builder. Take the book Likeable Social Media: How To Delight Your Customers, Create an Irresistible... Read More
Small Business Visibility: Being Everywhere and Nowhere
You know to show up “everywhere your ideal clients are”.  It’s nothing new and yet at the same time, it’s tough. Whether you’re hiring it out and a team is... Read More
How to Create a Client Follow-up Campaign
Do you have buyers, clients or raving fans? While the first two may sound similar, they’re really not.  “Buyers” are interested in a “thing”, a product, a service, having a... Read More
5 Ways to Banish Decision Fatigue and Achieve Better Results
Lately I’ve been reading autobiographies, biographies and summations of successful people, those who have realized their dreams and gone on to imagine, and achieve, even bigger ones in order to... Read More
Relationship Marketing vs Lead Generation Marketing
Replies to last week’s discussion of whether you prefer the “pretty” html format with pictures and logos or the simple text-like email format were interesting – about 85% preferred simple... Read More
Email Test Result: 9% Open Rate Increase
A client recently asked why my “newsletters” don’t look like newsletters anymore. It’s a great question and I thought I’d share in case you’re also curious – granted, I don’t... Read More
Incorporating Extreme Client Care™ Into Your Programs, Products & Services
Your programs, products and services are a huge part of your Extreme Client Care™ and vice versa. Extreme Client Care™ is all about setting yourself, your business apart. Creating a... Read More
Planning for Your Revenue and Growth
There's a problem with the way many business owners plan their revenue and sales goals. They say something to the effect of "I want to make more than last year"... Read More
Planning Your Next Sale: A Primer — Black Friday, Small Business Saturday, Cyber Monday and. . .
With Black Friday, Small Business Saturday, Cyber Monday around the corner and the holidays kicking into full gear, the sales are on. Sales are good right? Your customers and clients... Read More
3 Ways to Increase Revenue By Catering to the “Busy”
Know someone who, every time you ask, is “busy busy”? Too “busy” to slow down and be present? Too “busy” to focus on their priority (whatever that is)? What if,... Read More
How Windows 10 is Hurting Your Business
Recently I invested in a small laptop that came with Windows 10. Each time you go on the internet with it, a little window pops up asking if you’d like... Read More
Building Client Relationships: 3 Steps + A Long Overdue Principle Returns to Mainstream Business
If you’ve been part of my community for a while, you know that I live, breathe and preach Extreme Client Care™. First, a definition for those new to our community: ... Read More
9 Lessons from Attending #Inbound15 Conference
Do you enjoy attending conferences and events?  Ones that get you out of the office to mingle and learn? Personally, I prefer smaller intimate gatherings to large ones -- for... Read More
3 Ways Businesses Lose Prospective Clients
Here are the top 3 reasons why and what you can learn from for your business. . . Not communicating until they have something to sell. One business owner sent... Read More
5 Steps to Shifting Your Energy
A colleague was hosting a “Find Your Desk” day last week and I decided to join. While I couldn’t participate in the actual day, I committed to doing and did... Read More
Raving Fans: Make Them Giggle with Glee
As a business focused on providing the best care possible, you're working with clients you enjoy. That said, not all clients are created equal and some will be your *best*... Read More