How to Build an Engaged List using Extreme Client Care
You're offered an opportunity to significantly grow your community (a.k.a. "list"). You respect the person making the offer. You have a couple of new giveaways that would be perfect. You... Read More
3 Key Marketing Activities for 2017
Sandra Martini shares her predictions of the top 3 marketing activities savvy business owners will engage in during 2017. Regardless of the type of business owner you are, you can't... Read More
Client-Centered Marketing: What’s Old is New Again
We're (finally!) seeing a lot of businesses starting to focus on client care and the client experience. The Harvard Business Review recently referred to this as a "new" strategy: "The... Read More
10X Growth: 5 Questions and 4 Actions to Revolutionize Your Business
A few months ago I had mentioned the book The 10X Rule by Grant Cardone and while speaking with a client who's doing very well, I asked "What if you... Read More
5 Reasons Marketing Fails
Most businesses go about marketing all wrong.  I’ve been partnering with small business owners for 11+ years and see the same mistakes again and again. The issue is as simple... Read More
Earned Customer Interactions and Human Nature
Last week we started talking about maximizing "mobile blinders" and the 3 types of customer interactions. (Click here to read if you missed.) Of those 3 types, aside from sales,... Read More
The Quickest Way to Lose a Customer
There’s a restaurant about 30 min from where I live that my husband and I go to a couple times a year, typically for celebrations, anniversaries, etc. Walking in, we... Read More
Mobile blinders and how to maximize them
Remember when you went to the grocery store (or any store) and perused the magazines, candy, etc. while waiting to check out? You were a captive audience – stuck with... Read More
Email Best Practices for Higher Open Rates and Conversions
We spend so much time trying to connect (“touch”) with our prospects and clients that you want to ensure the information actually reaches them. Regardless of what you send, and... Read More
The Art of Touching Your Clients and Prospects
When it comes to nurturing via “touching” their community, many business owners freeze. Getting it “wrong”, often by not doing anything at all as opposed to doing too much and... Read More
Shock and Awe: Increasing Client Retention
I first heard the term “shock and awe” from Dan Kennedy;  It’s about Extreme Client Care™ in the sense that it’s high touch and high experience and it’s smart marketing.... Read More
Connecting with Your Clients so They WANT to Hear AND Buy from You
You’re putting out your community connections – emails, audios, videos, programs, what-have-you – and your open rates are dropping. Have you considered that your community isn’t looking forward to hearing... Read More
Case Study: Client Retention and Reactivation
"It's too expensive." "I don't have time." "I don't know where to start." 3 reasons I often hear for why business owners don't incorporate more Extreme Client Care™ into their... Read More
Social Media, Value and Opting In
Social media can be more than a time suck, it can also be a smart business builder. Take the book Likeable Social Media: How To Delight Your Customers, Create an Irresistible... Read More
Small Business Visibility: Being Everywhere and Nowhere
You know to show up “everywhere your ideal clients are”.  It’s nothing new and yet at the same time, it’s tough. Whether you’re hiring it out and a team is... Read More
How to Create a Client Follow-up Campaign
Do you have buyers, clients or raving fans? While the first two may sound similar, they’re really not.  “Buyers” are interested in a “thing”, a product, a service, having a... Read More
5 Ways to Banish Decision Fatigue and Achieve Better Results
Lately I’ve been reading autobiographies, biographies and summations of successful people, those who have realized their dreams and gone on to imagine, and achieve, even bigger ones in order to... Read More
Relationship Marketing vs Lead Generation Marketing
Replies to last week’s discussion of whether you prefer the “pretty” html format with pictures and logos or the simple text-like email format were interesting – about 85% preferred simple... Read More