Category: Extreme Client Care / Customer Experience

It's National Customer Service Week!   How do you define "customer service"?   If I was to boil it down to one sentence, from a place of Extreme Client Care®,... Read More

You're offered an opportunity to significantly grow your community (a.k.a. "list"). You respect the person making the offer. You have a couple of new giveaways that would be perfect. You... Read More

Sandra Martini shares her predictions of the top 3 marketing activities savvy business owners will engage in during 2017. Regardless of the type of business owner you are, you can't... Read More

We're (finally!) seeing a lot of businesses starting to focus on client care and the client experience. The Harvard Business Review recently referred to this as a "new" strategy: "The... Read More

A few months ago I had mentioned the book The 10X Rule by Grant Cardone and while speaking with a client who's doing very well, I asked "What if you... Read More

Most businesses go about marketing all wrong.  I’ve been partnering with small business owners for 11+ years and see the same mistakes again and again. The issue is as simple... Read More

Last week we started talking about maximizing "mobile blinders" and the 3 types of customer interactions. (Click here to read if you missed.) Of those 3 types, aside from sales,... Read More

There’s a restaurant about 30 min from where I live that my husband and I go to a couple times a year, typically for celebrations, anniversaries, etc. Walking in, we... Read More

Remember when you went to the grocery store (or any store) and perused the magazines, candy, etc. while waiting to check out? You were a captive audience – stuck with... Read More

We spend so much time trying to connect (“touch”) with our prospects and clients that you want to ensure the information actually reaches them. Regardless of what you send, and... Read More

When it comes to nurturing via “touching” their community, many business owners freeze. Getting it “wrong”, often by not doing anything at all as opposed to doing too much and... Read More

I first heard the term “shock and awe” from Dan Kennedy;  It’s about Extreme Client Care™ in the sense that it’s high touch and high experience and it’s smart marketing.... Read More

You’re putting out your community connections – emails, audios, videos, programs, what-have-you – and your open rates are dropping. Have you considered that your community isn’t looking forward to hearing... Read More

"It's too expensive." "I don't have time." "I don't know where to start." 3 reasons I often hear for why business owners don't incorporate more Extreme Client Care™ into their... Read More

Social media can be more than a time suck, it can also be a smart business builder. Take the book Likeable Social Media: How To Delight Your Customers, Create an Irresistible... Read More

You know to show up “everywhere your ideal clients are”.  It’s nothing new and yet at the same time, it’s tough. Whether you’re hiring it out and a team is... Read More

Do you have buyers, clients or raving fans? While the first two may sound similar, they’re really not.  “Buyers” are interested in a “thing”, a product, a service, having a... Read More

Lately I’ve been reading autobiographies, biographies and summations of successful people, those who have realized their dreams and gone on to imagine, and achieve, even bigger ones in order to... Read More