Do What I Say, Not What I Do
Happy St. Patrick's Day! Ever heard that saying "Do what I say, not what I do?" It drives me crazy. When I worked in satellite television, it was a favorite... Read More
Adapting Your Marketing for Today’s World
Throughout the last two years we've seen some industries, some businesses thrive, while others barely survive or even completely close.  While there are countless factors involved in creating the outcomes,... Read More
It’s a Problem of Perception
With Thanksgiving, Black Friday and Cyber Monday, not to mention December, around the corner, consider the below... Which of the below would you want to see in an offer? 50% off!Buy One... Read More
Making Offers and Selling in Today’s World
With the move of so many to virtual over the past 10 months, interesting things have happened: Everyone has the ability to hang out a shingle and proclaim their expertise... Read More
The Impact of Different Types of Sales
With the holidays kicking into full gear, the sales are on. Sales are good right? Your customers and clients benefit by getting your amazing quality for less money and you... Read More
Thanks for Browsing, That’ll Be $2 Please!
There’s been an interesting conversation happening in one of my Linked In groups: A bookstore owner is testing charging people $2 for browsing (if you purchase something, you receive a 20% discount).  ... Read More
If Caterpillar Can Do It, You Can Too!
This morning I woke up with a quick flashback to my days with Peace Corps and AmeriCorps -- it's the last day of the fiscal year for the Federal Government... Read More
Subscriptions, Subscriptions Everywhere!
Everywhere I turn lately I'm running into subscriptions and membership programs:   Quicken now requires a subscription in order to pay bills through their platform. My vet offers an annual... Read More
It Comes Down to a Matter of Trust
As I write this post, I'm supposed to be on a call with a client.   She booked the call, cancelled last week, rebooked for today, didn't respond to a... Read More
An Unexpected Result From This One Decision
Have you ever prepared to sell a house?   Painting the walls, increasing curb appeal with some bushes/flowers, decluttering to make it "showable", upgrading appliances, etc. only to discover, once... Read More
Why You’re Missing Your Goal and 4 Ways to Fix the Issue
As mentioned last week, I recently started fostering a dog, ideally I'll be able to adopt him. He has some heart issues and we'll discover the extent of those next... Read More
Tips to Increase Revenue and Client Retention Regardless of the Economy
In seeing businesses starting to re-open, I'm also seeing many of them lose the customer focus so prevalent in the early days of the pandemic.   From Covid-19 surcharges on... Read More
Three Things You Can Do Now to Support Your Business
I've been partnering with clients and watching businesses over the past couple of months, here's what I'm seeing:   Biz owners who have stayed focused and implemented are doing well... Read More
A Pandemic Tale of Two Businesses
I live up the street from a small gourmet pizza shop. Their food is amazing.   Connecting with the owner over a few visits pre-pandemic, I learned that they're having... Read More
Defining Your Best Customer
Many define their "best" customers as the "big ticket" customers -- those who buy the biggest programs, products and services.   And, assuming all things are equal, clients who do... Read More
Creative Ways to Increase Sales Without Discounting Your Prices During a Crisis or Recession
You know businesses who are getting relief/support from the PayCheck Protection Program and/or the EIDL.   You may/may not be one of them.   Like the plant in this picture,... Read More
5 Learnings After Facebook Vanishes
It was 2:30am and I was happily sleeping after my second 12+ hour day at a conference in Atlanta.   And then came the dings. Ding. Ding. Ding. Each one... Read More
How are YOU spending your average business day?
As a small business owner you have several hats to wear and several choices about how you wear them. This isn’t news to you. Most business owners, sadly, spend their... Read More