Category: Marketing Strategy & Implementation
Thanks for Browsing, That’ll Be $2 Please!
There’s been an interesting conversation happening in one of my Linked In groups: A bookstore owner is testing charging people $2 for browsing (if you purchase something, you receive a 20% discount). ... Read More
Extreme Client Care / Customer Experience | Featured | Marketing Strategy & Implementation | Revenue & Profitability
If Caterpillar Can Do It, You Can Too!
This morning I woke up with a quick flashback to my days with Peace Corps and AmeriCorps -- it's the last day of the fiscal year for the Federal Government... Read More
Subscriptions, Subscriptions Everywhere!
Everywhere I turn lately I'm running into subscriptions and membership programs: Quicken now requires a subscription in order to pay bills through their platform. My vet offers an annual... Read More
It Comes Down to a Matter of Trust
As I write this post, I'm supposed to be on a call with a client. She booked the call, cancelled last week, rebooked for today, didn't respond to a... Read More
An Unexpected Result From This One Decision
Have you ever prepared to sell a house? Painting the walls, increasing curb appeal with some bushes/flowers, decluttering to make it "showable", upgrading appliances, etc. only to discover, once... Read More
Why You’re Missing Your Goal and 4 Ways to Fix the Issue
As mentioned last week, I recently started fostering a dog, ideally I'll be able to adopt him. He has some heart issues and we'll discover the extent of those next... Read More
Tips to Increase Revenue and Client Retention Regardless of the Economy
In seeing businesses starting to re-open, I'm also seeing many of them lose the customer focus so prevalent in the early days of the pandemic. From Covid-19 surcharges on... Read More
Three Things You Can Do Now to Support Your Business
I've been partnering with clients and watching businesses over the past couple of months, here's what I'm seeing: Biz owners who have stayed focused and implemented are doing well... Read More
A Pandemic Tale of Two Businesses
I live up the street from a small gourmet pizza shop. Their food is amazing. Connecting with the owner over a few visits pre-pandemic, I learned that they're having... Read More
Defining Your Best Customer
Many define their "best" customers as the "big ticket" customers -- those who buy the biggest programs, products and services. And, assuming all things are equal, clients who do... Read More
Creative Ways to Increase Sales Without Discounting Your Prices During a Crisis or Recession
You know businesses who are getting relief/support from the PayCheck Protection Program and/or the EIDL. You may/may not be one of them. Like the plant in this picture,... Read More
5 Learnings After Facebook Vanishes
It was 2:30am and I was happily sleeping after my second 12+ hour day at a conference in Atlanta. And then came the dings. Ding. Ding. Ding. Each one... Read More
How are YOU spending your average business day?
As a small business owner you have several hats to wear and several choices about how you wear them. This isn’t news to you. Most business owners, sadly, spend their... Read More
Amplify the positive impact of your products, services and marketing
Guest post by Bonnie Hutchinson “I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”... Read More
The 3 F’s of a Successful Business
Sandra Martini discusses the 3 components of every successful business -- small or large. We received quite a few follow-ups to last week's article on 3 key marketing skills. Most... Read More
3 Key Marketing Activities for 2017
Sandra Martini shares her predictions of the top 3 marketing activities savvy business owners will engage in during 2017. Regardless of the type of business owner you are, you can't... Read More
Tracking & Key Metrics for Every Business Owner
The one question which stops most people in their tracks: "What are you tracking?" It usually ends with "hmm, revenue" or "revenue and expenses". While revenue and expenses are key... Read More
The Naming of a Business
Recently a potential client mentioned that she almost didn’t reach out as the name of my business (The Martini Way) didn’t resonate with her. She immediately went to the “alcohol”... Read More