Insights From the Trenches

Innovative yet practical tools, tips and resources derived from a voracious love of learning and over 18 years of working with clients around the world.

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Strategy, Tactics and Why I’m not a Coach
Last Sunday I logged into my Gmail account to see they’d changed the inbox.  Shortly after, I posted a note on my blog about the change and how it affects entrepreneurs who... Read More
Improving virtual attendee experience while increasing engagement
While helping a client prepare for an upcoming f.r.e.e. virtual event they're hosting, we discussed how to really WOW attendees -- a combination of people on their email list, paying... Read More
Being true to your process…
A client reached out and asked for a quick call before heading into a strategy session with one of his clients. The question was simple: Did I have any thoughts... Read More
How to Repurpose Content for Increased Visibility
Regardless of how you choose to get the word out and increase visibility, multiple forms of content need to be created and the most efficient way to do it is... Read More
Podcasts + Facebook: 2 common mistakes resulting in missed opportunities
This weekend while doing the laundry, putting away groceries, etc., I was listening to some podcasts. Do you do that? I love that I can do something and listen in... Read More
How iOS15 affects metrics + nurturing campaigns/workflows
Last week I did a guest training for a colleague's membership community and it was all around the effects of iOS15 and email privacy affecting marketing metrics. In case you... Read More
One situation, two approaches
"To achieve your goals, there are 37 primary action items. Here's what can get done over the next 90 days and our team is happy to take care of it..."... Read More
Are you making time for this?
Years ago I used to feel guilty for picking up a book or taking a stroll to clear my head "during the workday". After all, "if I wasn't on the... Read More
Email subject lines and blog article titles: The primary difference
As I was sitting down to write today’s article on the best way to ensure retention and playing with "the title", it hit me that an email subject line and... Read More
Increase credibility by replacing these two phrases
I've managed an online team for 16 years and was recently referred to as a "founding grandmother" in the online world by Carrie Wilkinson (formerly branded as The Barefoot Executive)... Read More
Snippets inside…
Snippets are tidbits of info -- a buffet of content and you select what best serves you. None of the below are affiliate or referral links, just info I thought... Read More
6 things Tesla did well with their new subscription program and 2 to tweak/avoid
You have a premium service package that’s ongoing. It’s a one-time fee of $10,000 and your customer gets the service for as long as they own the product. You’ve talked... Read More
Lessons from Shep Hyken for your next book
Shep Hyken writes a lot about customer service. His latest book, I'll Be Back, is coming out this fall and currently available for pre-order in either hardcopy or Kindle on... Read More
Lessons from Tim Ferriss in Avoiding Membership Program Overwhelm
One of the biggest issues with membership programs is that members are too overwhelmed to take action. Are you considering a membership program or do you already have one? If... Read More
How to Alleviate Buyer’s Remorse
Last week we discussed some lessons learned from Manhattan's Ladies Mile during the late 1800s and I shared that, this week, we'd cover some ways to alleviate buyer's remorse when... Read More
Getting to Know Your Clients
Remember the days when people knew your name? When you knew the people you did business with, and they knew you? When personal attention was the norm? I remember when... Read More
Lessons Learned From Manhattan’s Ladies Mile
Recently I was reading a book that had info on the "Ladies Mile" Manhattan department store wars in the late 1800s -- it was fictional, yet still telling. One of... Read More
4 Ways to Incent Prospects to Become Clients
A few weeks ago we discussed three scenarios where it may make sense reduce fees (you can read it here if you missed it). And while they still hold as options, there... Read More