Insights From the Trenches
Innovative yet practical tools, tips and resources derived from a voracious love of learning and over 16 years of working with clients around the world.

Blog

Lessons Learned From Manhattan’s Ladies Mile
Recently I was reading a book that had info on the "Ladies Mile" Manhattan department store wars in the late 1800s -- it was fictional, yet still telling. One of... Read More
4 Ways to Incent Prospects to Become Clients
A few weeks ago we discussed three scenarios where it may make sense reduce fees (you can read it here if you missed it). And while they still hold as options, there... Read More
A Common, and Recurring, Mistake When Sending Emails
When was the last time you experienced your emails as a member of your community? I recently joined someone's community and kept getting invites to a workshop (after I signed... Read More
Reducing Fees: Does it ever make sense?
Whether value-based or dollars-for-hours-based, when it come to pricing, the immediate thought is often "How much can we charge for the program/product/service?" Presuming this comes from a place of acknowledgment... Read More
The Case of the $50 Planner
I'm addicted to paper planners and have tested/tried pretty much every one out there and even created my own. I had tried one a couple years ago and thought "if... Read More
The Biz Model That Saved Businesses in 2020
Did you know that three out of every 10 small businesses in the U.S. say they likely won't survive 2021 without additional government assistance, a February survey from the Federal... Read More
The Launch Model Isn’t Sustainable
2013: I had a lumpectomy (benign thankfully!), two months later my sister (who was also my primary team member) was diagnosed with breast cancer and I attended every doctor's appointment,... Read More
Why I Don’t Use Zoom in my Membership Programs
In planning out a new subscription program during a Q2 planning session (Happy April!) with a long-time client yesterday, she asked me, "Why don't you use Zoom for Escalate and... Read More
7 Questions to Ask When Reviewing Your Programs
A couple weeks ago we completed a client audit and mentioned that we also perform program audits (we do internally and also for clients).  This past week we completed one for our Escalate... Read More
Do What I Say, Not What I Do
Happy St. Patrick's Day! Ever heard that saying "Do what I say, not what I do?" It drives me crazy. When I worked in satellite television, it was a favorite... Read More
7 questions for your next client audit
The overall single best thing we do for our business (and our clients) a couple times each year is a client audit. We're in the process of one now and... Read More
Why I’m Loving Clubhouse
Happy March! We just enjoyed an amazing weekend in the 70s and 80s and I spent much of it walking with Buddy, my shit-zhu, and hosting rooms/speaking/listening to Clubhouse.  As the... Read More
Intention Experiments — The Beginning
This morning while out on the Riverwalk, Buddy (my shit-zhu) and I came to a fork in the path -- we've walked this path together hundreds of times and always... Read More
Intention Experiments
Life is so unpredictable.I learned yesterday that a close friend who's cancer returned at the end of 2020 has days to live (update: He passed on Feb 5th). I've been... Read More
VIRTUAL WORKSHOP: Overcome Biz Overwhelm
Get Clients, Add Leverage & Increase Profits without the stress and drama! Ever turn on your computer in the morning and feel a twinge of "Where do I start?" or "What will... Read More
Harvey, Roofs + Tolerations
Have you read any of Harvey Mackay's books? I've read them all except his newest which came out this month.  While Harvey owns several large businesses, I've taken much of what... Read More
What I read during the 2020 Pandemic
I like to send books to my clients -- books I've read and think they'll get something from. A client who recently received a book asked me how many books... Read More
When It Comes to Naming…
In speaking with a client recently, she asked me what the business name "The Martini Way" meant, if it described a process, a system or... It's none of those. It's... Read More