Insights From the Trenches

Innovative yet practical tools, tips and resources derived from a voracious love of learning and over 18 years of working with clients around the world.

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7 Questions to Ask When Reviewing Your Programs
A couple weeks ago we completed a client audit and mentioned that we also perform program audits (we do internally and also for clients).  This past week we completed one for our Escalate... Read More
Do What I Say, Not What I Do
Happy St. Patrick's Day! Ever heard that saying "Do what I say, not what I do?" It drives me crazy. When I worked in satellite television, it was a favorite... Read More
7 questions for your next client audit
The overall single best thing we do for our business (and our clients) a couple times each year is a client audit. We're in the process of one now and... Read More
Why I’m Loving Clubhouse
Happy March! We just enjoyed an amazing weekend in the 70s and 80s and I spent much of it walking with Buddy, my shit-zhu, and hosting rooms/speaking/listening to Clubhouse.  As the... Read More
Intention Experiments — The Beginning
This morning while out on the Riverwalk, Buddy (my shit-zhu) and I came to a fork in the path -- we've walked this path together hundreds of times and always... Read More
Intention Experiments
Life is so unpredictable.I learned yesterday that a close friend who's cancer returned at the end of 2020 has days to live (update: He passed on Feb 5th). I've been... Read More
VIRTUAL WORKSHOP: Overcome Biz Overwhelm
Get Clients, Add Leverage & Increase Profits without the stress and drama! Ever turn on your computer in the morning and feel a twinge of "Where do I start?" or "What will... Read More
Harvey, Roofs + Tolerations
Have you read any of Harvey Mackay's books? I've read them all except his newest which came out this month.  While Harvey owns several large businesses, I've taken much of what... Read More
What I read during the 2020 Pandemic
I like to send books to my clients -- books I've read and think they'll get something from. A client who recently received a book asked me how many books... Read More
When It Comes to Naming…
In speaking with a client recently, she asked me what the business name "The Martini Way" meant, if it described a process, a system or... It's none of those. It's... Read More
Breaking Down Your Revenue
In a recent client call, the subject of multiple streams of income and passive revenue came up.  My goal for every business owner is that you have both. After all,... Read More
Adapting Your Marketing for Today’s World
Throughout the year we've seen some industries, some businesses thrive, while others barely survive or even completely close.  While there are countless factors involved in creating the outcomes, three are... Read More
It’s a Problem of Perception
With Thanksgiving, Black Friday and Cyber Monday, not to mention December, around the corner, consider the below... Which of the below would you want to see in an offer? 50% off!Buy One... Read More
Making Offers and Selling in Today’s World
With the move of so many to virtual over the past 10 months, interesting things have happened: Everyone has the ability to hang out a shingle and proclaim their expertise... Read More
Paying Yourself as a Biz Owner
As a business owner, there are two primary ways you can pay yourself from your business: Take a salary and your business gives you a W-2 at the end of... Read More
Resources for Your Business
With year-end fast upon us, I wanted to share some resources that may assist in your year-end and New Year planning and goals: LeadPages is offering a complimentary 2021 content... Read More
Planning for 2021
At the end of each year, I plan for the next in 4 phases. Review the current yearPlan for the next yearMap out the planTake consistent action on the plan... Read More
The Impact of Different Types of Sales
With the holidays kicking into full gear, the sales are on. Sales are good right? Your customers and clients benefit by getting your amazing quality for less money and you... Read More