7 questions for your next client audit
The overall single best thing we do for our business (and our clients) a couple times each year is a client audit. We're in the process of one now and... Read More
Adapting Your Marketing for Today’s World
Throughout the year we've seen some industries, some businesses thrive, while others barely survive or even completely close.  While there are countless factors involved in creating the outcomes, three are... Read More
Making Offers and Selling in Today’s World
With the move of so many to virtual over the past 10 months, interesting things have happened: Everyone has the ability to hang out a shingle and proclaim their expertise... Read More
The Impact of Different Types of Sales
With the holidays kicking into full gear, the sales are on. Sales are good right? Your customers and clients benefit by getting your amazing quality for less money and you... Read More
Thanks for Browsing, That’ll Be $2 Please!
There’s been an interesting conversation happening in one of my Linked In groups: A bookstore owner is testing charging people $2 for browsing (if you purchase something, you receive a 20% discount).  ... Read More
If Caterpillar Can Do It, You Can Too!
This morning I woke up with a quick flashback to my days with Peace Corps and AmeriCorps -- it's the last day of the fiscal year for the Federal Government... Read More
A Revenue Opportunity You’ve Likely Missed
When was the last time you/your team said "no" to a customer?   "No, we don't do X?" "No, we don't offer Y?"   Inside each of these "No's" is... Read More
Refreshing the Client Experience
I recently read Hit Refresh: The Quest to Rediscover Microsoft's Soul and Imagine a Better Future for Everyone by Satya Nadella and the following is one of several passages that... Read More
5 Customer Service/Experience Strategies You’ll Want to Incorporate Today
It's National Customer Service Week!   How do you define "customer service"?   If I was to boil it down to one sentence, from a place of Extreme Client Care®,... Read More
How to Build an Engaged List using Extreme Client Care
You're offered an opportunity to significantly grow your community (a.k.a. "list"). You respect the person making the offer. You have a couple of new giveaways that would be perfect. You... Read More
3 Key Marketing Activities for 2017
Sandra Martini shares her predictions of the top 3 marketing activities savvy business owners will engage in during 2017. Regardless of the type of business owner you are, you can't... Read More
Client-Centered Marketing: What’s Old is New Again
We're (finally!) seeing a lot of businesses starting to focus on client care and the client experience. The Harvard Business Review recently referred to this as a "new" strategy: "The... Read More
10X Growth: 5 Questions and 4 Actions to Revolutionize Your Business
A few months ago I had mentioned the book The 10X Rule by Grant Cardone and while speaking with a client who's doing very well, I asked "What if you... Read More
5 Reasons Marketing Fails
Most businesses go about marketing all wrong.  I’ve been partnering with small business owners for 11+ years and see the same mistakes again and again. The issue is as simple... Read More
Earned Customer Interactions and Human Nature
Last week we started talking about maximizing "mobile blinders" and the 3 types of customer interactions. (Click here to read if you missed.) Of those 3 types, aside from sales,... Read More
The Quickest Way to Lose a Customer
There’s a restaurant about 30 min from where I live that my husband and I go to a couple times a year, typically for celebrations, anniversaries, etc. Walking in, we... Read More
Mobile blinders and how to maximize them
Remember when you went to the grocery store (or any store) and perused the magazines, candy, etc. while waiting to check out? You were a captive audience – stuck with... Read More
Email Best Practices for Higher Open Rates and Conversions
We spend so much time trying to connect (“touch”) with our prospects and clients that you want to ensure the information actually reaches them. Regardless of what you send, and... Read More