Category: Marketing Strategy & Implementation
Power of a Case Study vs Testimonial
Do you use case studies or testimonials in your business? Testimonials are fantastic – although typically short, a paragraph or so or a few minutes on video. They’re great sprinkled... Read More
Extreme Client Care / Customer Experience | Marketing Strategy & Implementation | Subscription Programs
Defining your Client Success Model™
Do you have a Client Success Model™? A visual representation of “If you have these things handled and optimized, you’ll have X results” for your clients? It’s also a visual... Read More
Digital Marketing | Extreme Client Care / Customer Experience | Marketing Strategy & Implementation | Subscription Programs
Beautiful job of marketing a subscription program
Have you been considering a membership program or have one and are struggling with the marketing? If so, you may want to check out Viome.com to see their process. Note... Read More
Strategy, Tactics and Why I’m not a Coach
Last Sunday I logged into my Gmail account to see they’d changed the inbox. Shortly after, I posted a note on my blog about the change and how it affects entrepreneurs who... Read More
Improving virtual attendee experience while increasing engagement
While helping a client prepare for an upcoming f.r.e.e. virtual event they're hosting, we discussed how to really WOW attendees -- a combination of people on their email list, paying... Read More
How to Repurpose Content for Increased Visibility
Regardless of how you choose to get the word out and increase visibility, multiple forms of content need to be created and the most efficient way to do it is... Read More
Podcasts + Facebook: 2 common mistakes resulting in missed opportunities
This weekend while doing the laundry, putting away groceries, etc., I was listening to some podcasts. Do you do that? I love that I can do something and listen in... Read More
How iOS15 affects metrics + nurturing campaigns/workflows
Last week I did a guest training for a colleague's membership community and it was all around the effects of iOS15 and email privacy affecting marketing metrics. In case you... Read More
One situation, two approaches
"To achieve your goals, there are 37 primary action items. Here's what can get done over the next 90 days and our team is happy to take care of it..."... Read More
Email subject lines and blog article titles: The primary difference
As I was sitting down to write today’s article on the best way to ensure retention and playing with "the title", it hit me that an email subject line and... Read More
Lessons Learned From Manhattan’s Ladies Mile
Recently I was reading a book that had info on the "Ladies Mile" Manhattan department store wars in the late 1800s -- it was fictional, yet still telling. One of... Read More
A Common, and Recurring, Mistake When Sending Emails
When was the last time you experienced your emails as a member of your community? I recently joined someone's community and kept getting invites to a workshop (after I signed... Read More
The Case of the $50 Planner
I'm addicted to paper planners and have tested/tried pretty much every one out there and even created my own. I had tried one a couple years ago and thought "if... Read More
The Biz Model That Saved Businesses in 2020
Did you know that three out of every 10 small businesses in the U.S. say they likely won't survive 2021 without additional government assistance, a February survey from the Federal... Read More
Why I Don’t Use Zoom in my Membership Programs
In planning out a new subscription program during a Q2 planning session (Happy April!) with a long-time client yesterday, she asked me, "Why don't you use Zoom for Escalate and... Read More
Extreme Client Care / Customer Experience | Marketing Strategy & Implementation | Revenue & Profitability
7 Questions to Ask When Reviewing Your Programs
A couple weeks ago we completed a client audit and mentioned that we also perform program audits (we do internally and also for clients). This past week we completed one for our Escalate... Read More
Do What I Say, Not What I Do
Happy St. Patrick's Day! Ever heard that saying "Do what I say, not what I do?" It drives me crazy. When I worked in satellite television, it was a favorite... Read More
Adapting Your Marketing for Today’s World
Throughout the last two years we've seen some industries, some businesses thrive, while others barely survive or even completely close. While there are countless factors involved in creating the outcomes,... Read More