Lessons Learned From Manhattan’s Ladies Mile
Recently I was reading a book that had info on the "Ladies Mile" Manhattan department store wars in the late 1800s -- it was fictional, yet still telling. One of... Read More
A Common, and Recurring, Mistake When Sending Emails
When was the last time you experienced your emails as a member of your community? I recently joined someone's community and kept getting invites to a workshop (after I signed... Read More
The Case of the $50 Planner
I'm addicted to paper planners and have tested/tried pretty much every one out there and even created my own. I had tried one a couple years ago and thought "if... Read More
The Biz Model That Saved Businesses in 2020
Did you know that three out of every 10 small businesses in the U.S. say they likely won't survive 2021 without additional government assistance, a February survey from the Federal... Read More
Why I Don’t Use Zoom in my Membership Programs
In planning out a new subscription program during a Q2 planning session (Happy April!) with a long-time client yesterday, she asked me, "Why don't you use Zoom for Escalate and... Read More
7 Questions to Ask When Reviewing Your Programs
A couple weeks ago we completed a client audit and mentioned that we also perform program audits (we do internally and also for clients).  This past week we completed one for our Escalate... Read More
Do What I Say, Not What I Do
Happy St. Patrick's Day! Ever heard that saying "Do what I say, not what I do?" It drives me crazy. When I worked in satellite television, it was a favorite... Read More
Adapting Your Marketing for Today’s World
Throughout the last two years we've seen some industries, some businesses thrive, while others barely survive or even completely close.  While there are countless factors involved in creating the outcomes,... Read More
It’s a Problem of Perception
With Thanksgiving, Black Friday and Cyber Monday, not to mention December, around the corner, consider the below... Which of the below would you want to see in an offer? 50% off!Buy One... Read More
Making Offers and Selling in Today’s World
With the move of so many to virtual over the past 10 months, interesting things have happened: Everyone has the ability to hang out a shingle and proclaim their expertise... Read More
The Impact of Different Types of Sales
With the holidays kicking into full gear, the sales are on. Sales are good right? Your customers and clients benefit by getting your amazing quality for less money and you... Read More
Thanks for Browsing, That’ll Be $2 Please!
There’s been an interesting conversation happening in one of my Linked In groups: A bookstore owner is testing charging people $2 for browsing (if you purchase something, you receive a 20% discount).  ... Read More
If Caterpillar Can Do It, You Can Too!
This morning I woke up with a quick flashback to my days with Peace Corps and AmeriCorps -- it's the last day of the fiscal year for the Federal Government... Read More
Subscriptions, Subscriptions Everywhere!
Everywhere I turn lately I'm running into subscriptions and membership programs:   Quicken now requires a subscription in order to pay bills through their platform. My vet offers an annual... Read More
It Comes Down to a Matter of Trust
As I write this post, I'm supposed to be on a call with a client.   She booked the call, cancelled last week, rebooked for today, didn't respond to a... Read More
An Unexpected Result From This One Decision
Have you ever prepared to sell a house?   Painting the walls, increasing curb appeal with some bushes/flowers, decluttering to make it "showable", upgrading appliances, etc. only to discover, once... Read More
Why You’re Missing Your Goal and 4 Ways to Fix the Issue
As mentioned last week, I recently started fostering a dog, ideally I'll be able to adopt him. He has some heart issues and we'll discover the extent of those next... Read More
Tips to Increase Revenue and Client Retention Regardless of the Economy
In seeing businesses starting to re-open, I'm also seeing many of them lose the customer focus so prevalent in the early days of the pandemic.   From Covid-19 surcharges on... Read More