Insights from the Trenches
Innovative yet practical tools, tips and resources derived from a voracious love of learning and over 20 years of working with clients around the world.
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Earned Customer Interactions and Human Nature
Last week we started talking about maximizing “mobile blinders” and the 3 types of customer interactions. (Click here to read… Read More >
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The Quickest Way to Lose a Customer
There’s a restaurant about 30 min from where I live that my husband and I go to a couple times… Read More >
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Mobile blinders and how to maximize them
Remember when you went to the grocery store (or any store) and perused the magazines, candy, etc. while waiting to… Read More >
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Developing Compelling Offers
Wondering what people will buy from you? For those newer in business (say, less than a year), I recommend creating… Read More >
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Email Best Practices for Higher Open Rates and Conversions
We spend so much time trying to connect (“touch”) with our prospects and clients that you want to ensure the… Read More >
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The Art of Touching Your Clients and Prospects
When it comes to nurturing via “touching” their community, many business owners freeze. Getting it “wrong”, often by not doing… Read More >
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“Discipline, schmiscipline, and the paradox of freedom through boundaries” by Bonnie Hutchinson
Today’s guest article is brought to you by Bonnie Hutchinson. Click here if you prefer to listen to the article:… Read More >
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Shock and Awe: Increasing Client Retention
I first heard the term “shock and awe” from Dan Kennedy; It’s about Extreme Client Care™ in the sense that… Read More >
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Connecting with Your Clients so They WANT to Hear AND Buy from You
You’re putting out your community connections – emails, audios, videos, programs, what-have-you – and your open rates are dropping. Have… Read More >
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Case Study: Client Retention and Reactivation
“It’s too expensive.” “I don’t have time.” “I don’t know where to start.” 3 reasons I often hear for why… Read More >
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Social Media, Value and Opting In
Social media can be more than a time suck, it can also be a smart business builder. Take the book Likeable… Read More >
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3 Specific Questions to Increase Your Productivity
Several years ago I read a report about asking 3 specific questions to increase your productivity. While I unfortunately can’t… Read More >
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Lifestyle Business: Leading the Life You Want
Recently I read an article on Managing Yourself: Work + Home + Community + Self by Stewart D. Friedman and… Read More >
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3 ways my blog generates revenue
You know blogging is good for business: provides valuable content to your ideal clients, improves your search engine rankings when… Read More >
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Small Business Visibility: Being Everywhere and Nowhere
You know to show up “everywhere your ideal clients are”. It’s nothing new and yet at the same time, it’s… Read More >
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Webcasts: Adding Clickable Slides and YouTube Videos
Have you ever hosted a webcast and wished your viewers could simply click over to your sales/information page without having… Read More >
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How to Create a Client Follow-up Campaign
Do you have buyers, clients or raving fans? While the first two may sound similar, they’re really not. “Buyers” are… Read More >
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Perfectionism: A Fear-Filled Time Trap
Today’s guest article is from Paula Eder of www.TheTimeFinder.com I am a recovering perfectionist. Letting go of a project or… Read More >