Insights from the Trenches
Innovative yet practical tools, tips and resources derived from a voracious love of learning and over 20 years of working with clients around the world.
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5 Learnings After Facebook Vanishes
It was 2:30am and I was happily sleeping after my second 12+ hour day at a conference in Atlanta. And… Read More >
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Refreshing the Client Experience
I recently read Hit Refresh: The Quest to Rediscover Microsoft’s Soul and Imagine a Better Future for Everyone by Satya… Read More >
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5 Customer Service/Experience Strategies You’ll Want to Incorporate Today
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How are YOU spending your average business day?
As a small business owner you have several hats to wear and several choices about how you wear them. This… Read More >
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How to Build an Engaged List using Extreme Client Care
You’re offered an opportunity to significantly grow your community (a.k.a. “list”). You respect the person making the offer. You have… Read More >
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Amplify the positive impact of your products, services and marketing
Guest post by Bonnie Hutchinson “I’ve learned that people will forget what you said, people will forget what you did,… Read More >
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2017 Goals: Week 4 of 52 Update
Sandra Martini shares Week 4 of 52 Progress Report on status of 2017 Goals. So here we go. . .Week 4’s Progress… Read More >
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The 3 F’s of a Successful Business
Sandra Martini discusses the 3 components of every successful business — small or large. We received quite a few follow-ups… Read More >
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2017 Goals: Week 3 of 52 Update
Sandra Martini shares Week 3 of 52 Progress Report on status of 2017 Goals. So here we go. . .Week 3’s Progress… Read More >
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3 Key Marketing Activities for 2017
Sandra Martini shares her predictions of the top 3 marketing activities savvy business owners will engage in during 2017. Regardless… Read More >
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2017 Goals: Week 2 of 52 Update
Sandra Martini shares Week 2 of 52 Progress Report on status of 2017 Goals. So here we go. . .Week 2’s… Read More >
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2017 Goals: Week 1 of 52 Update
Sandra Martini shares Week 1 of 52 Progress Report on status of 2017 Goals. So here we go. .… Read More >
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My Goals for 2017
Sandra Martini shares her big list of goals for 2017 and how setting full-year goals can be advantageous to… Read More >
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Tracking & Key Metrics for Every Business Owner
The one question which stops most people in their tracks: “What are you tracking?” It usually ends with “hmm, revenue”… Read More >
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Client-Centered Marketing: What’s Old is New Again
We’re (finally!) seeing a lot of businesses starting to focus on client care and the client experience. The Harvard Business… Read More >
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The Naming of a Business
Recently a potential client mentioned that she almost didn’t reach out as the name of my business (The Martini Way)… Read More >
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Extreme Client Care / Customer Experience, Featured, Marketing Strategy & Implementation, Productivity Hacks10X Growth: 5 Questions and 4 Actions to Revolutionize Your Business
A few months ago I had mentioned the book The 10X Rule by Grant Cardone and while speaking with a… Read More >
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5 Reasons Marketing Fails
Most businesses go about marketing all wrong. I’ve been partnering with small business owners for 11+ years and see the… Read More >