Category: Virtual Workshops
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Extreme Client Care / Customer Experience, Marketing Strategy & Implementation, Subscription ProgramsDefining your Client Success Model™
Do you have a Client Success Model™? A visual representation of “If you have these things handled and optimized, you’ll… Read More >
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Marketing Strategy & Implementation, Digital Marketing, Extreme Client Care / Customer Experience, Subscription ProgramsBeautiful job of marketing a subscription program
Have you been considering a membership program or have one and are struggling with the marketing? If so, you may… Read More >
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A simple way to improve the client experience
Happy New Year! Have you ever been excited about something only to feel let down when you got it? That… Read More >
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My 2021 Reading List
I like to send books to my clients — books I’ve read and think they’ll get something from. A client… Read More >
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Strategy, Tactics and Why I’m not a Coach
Last Sunday I logged into my Gmail account to see they’d changed the inbox. Shortly after, I posted a note on… Read More >
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Improving virtual attendee experience while increasing engagement
While helping a client prepare for an upcoming f.r.e.e. virtual event they’re hosting, we discussed how to really WOW attendees… Read More >
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Being true to your process…
A client reached out and asked for a quick call before heading into a strategy session with one of his… Read More >
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How to Repurpose Content for Increased Visibility
Regardless of how you choose to get the word out and increase visibility, multiple forms of content need to be… Read More >
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Podcasts + Facebook: 2 common mistakes resulting in missed opportunities
This weekend while doing the laundry, putting away groceries, etc., I was listening to some podcasts. Do you do that?… Read More >
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How iOS15 affects metrics + nurturing campaigns/workflows
Last week I did a guest training for a colleague’s membership community and it was all around the effects of… Read More >
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One situation, two approaches
“To achieve your goals, there are 37 primary action items. Here’s what can get done over the next 90 days… Read More >
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Are you making time for this?
Years ago I used to feel guilty for picking up a book or taking a stroll to clear my head… Read More >
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Email subject lines and blog article titles: The primary difference
As I was sitting down to write today’s article on the best way to ensure retention and playing with “the… Read More >
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Increase credibility by replacing these two phrases
I’ve managed an online team for 16 years and was recently referred to as a “founding grandmother” in the online… Read More >
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Snippets inside…
Snippets are tidbits of info — a buffet of content and you select what best serves you. None of the… Read More >
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6 things Tesla did well with their new subscription program and 2 to tweak/avoid
You have a premium service package that’s ongoing. It’s a one-time fee of $10,000 and your customer gets the service… Read More >
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Lessons from Shep Hyken for your next book
Shep Hyken writes a lot about customer service. His latest book, I’ll Be Back, is coming out this fall and… Read More >
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Lessons from Tim Ferriss in Avoiding Membership Program Overwhelm
One of the biggest issues with membership programs is that members are too overwhelmed to take action. Are you considering… Read More >