Category: Virtual Workshops
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Power of a Case Study vs Testimonial
Do you use case studies or testimonials in your business? Testimonials are fantastic – although typically short, a paragraph or… Read More >
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Extreme Client Care / Customer Experience, Marketing Strategy & Implementation, Subscription ProgramsDefining your Client Success Model™
Do you have a Client Success Model™? A visual representation of “If you have these things handled and optimized, you’ll… Read More >
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Marketing Strategy & Implementation, Digital Marketing, Extreme Client Care / Customer Experience, Subscription ProgramsBeautiful job of marketing a subscription program
Have you been considering a membership program or have one and are struggling with the marketing? If so, you may… Read More >
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A simple way to improve the client experience
Happy New Year! Have you ever been excited about something only to feel let down when you got it? That… Read More >
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My 2021 Reading List
I like to send books to my clients — books I’ve read and think they’ll get something from. A client… Read More >
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Strategy, Tactics and Why I’m not a Coach
Last Sunday I logged into my Gmail account to see they’d changed the inbox. Shortly after, I posted a note on… Read More >
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Improving virtual attendee experience while increasing engagement
While helping a client prepare for an upcoming f.r.e.e. virtual event they’re hosting, we discussed how to really WOW attendees… Read More >
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Being true to your process…
A client reached out and asked for a quick call before heading into a strategy session with one of his… Read More >
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How to Repurpose Content for Increased Visibility
Regardless of how you choose to get the word out and increase visibility, multiple forms of content need to be… Read More >
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Podcasts + Facebook: 2 common mistakes resulting in missed opportunities
This weekend while doing the laundry, putting away groceries, etc., I was listening to some podcasts. Do you do that?… Read More >
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How iOS15 affects metrics + nurturing campaigns/workflows
Last week I did a guest training for a colleague’s membership community and it was all around the effects of… Read More >
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One situation, two approaches
“To achieve your goals, there are 37 primary action items. Here’s what can get done over the next 90 days… Read More >
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Are you making time for this?
Years ago I used to feel guilty for picking up a book or taking a stroll to clear my head… Read More >
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Email subject lines and blog article titles: The primary difference
As I was sitting down to write today’s article on the best way to ensure retention and playing with “the… Read More >
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Increase credibility by replacing these two phrases
I’ve managed an online team for 16 years and was recently referred to as a “founding grandmother” in the online… Read More >
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Snippets inside…
Snippets are tidbits of info — a buffet of content and you select what best serves you. None of the… Read More >
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6 things Tesla did well with their new subscription program and 2 to tweak/avoid
You have a premium service package that’s ongoing. It’s a one-time fee of $10,000 and your customer gets the service… Read More >
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Lessons from Shep Hyken for your next book
Shep Hyken writes a lot about customer service. His latest book, I’ll Be Back, is coming out this fall and… Read More >